A household name when it comes to consumer electronics, Panasonic was less known for its development of renewable energy solutions like residential solar panels and battery storage. They were looking for a partner who could help them raise awareness of their presence in the market among homeowners and solar system installers. They also needed a partner who could help them mature in their content marketing practice, starting with a ground up launch of a content marketing hub.
What began as a two-person content team coming over from Weebly has expanded into a team of writers, editors, and content strategist, empowered by the strategic thinking developed alongside them. Year over year, Square continues to invest in content marketing efforts, and leans onus to experiment with new content formats and approaches, from post pandemic SMB needs to operationalizing podcasts at scale.