Creative Strategy

Helping brands tell better stories.
What I do
Content without a purpose is just noise, and brands without an identity are just another product to ignore. I help brands find a unique voice that helps them stand out in a crowded market, and develop marketing assets that their potential audiences want to engage with. Whether it's a strategy for a blog, a social media posting plan, or a series of video concepts, I'll help you tell a brand story that unlocks your potential.
How I do it
Effective creative strategy combines narrative vision with relevant, data-driven insights. In every project I take on, I use a series of research frameworks and resources to validate my recommendations. This data-driven approach can include:

  • Strategy & Ideation Workshops
  • SEO┬áResearch
  • Competitor Content Analysis
Past Clients

Past Creative Strategy Work

Square

Led content strategy workshops and development to unite an ever-growing global editorial team.

Pfizer.com

Designed custom content personas around biomedical research and discovery, using research and custom survey data.

Panasonic

Launched a content hub for a niche product with a focus on expanding organic traffic.